KRUG UNVEILS THE FLANERIE – CREATED FOR PLEASURE SEEKERS
2012 - Krug has always listened to Krug Lovers, who love to share and appreciate their favourite champagne in unexpected places. For these lovers of life in search of bold sensations, Krug has created yet another innovation, allowing them to share intensely memorable moments, the Krug Flânerie. Thanks to this original accessory, sharing can now step off the beaten track and set forth in search of new horizons.
Crafting happiness since 1843: Flânerie – created for pleasure
Ever faithful to its inventive and creative spirit, Krug has dedicated the same passionate attention to Flânerie as it gives to its Cuvees. Using materials of the finest quality, its refined finishing illustrate the attention to detail that is indispensable for creating Krug Grande Cuvée. The House has played with the codes of luxury leatherwork to create this practical and ingenious “must have” article. Its roundness evokes the fullness of this champagne with its immediately recognisable taste and all the generosity of an emotion that is re-created year after year.
Bearing the Krug stamp, its adjustable shoulder strap gives the option of carrying it slung across the shoulder or held in the hand. Arranged in the form of stars, the strips of natural cowhide interweave to form a slouch bag, while subtly recalling the numerous vintages that make up the rich blend of Krug Grande Cuvée. They reveal glimpses of the deep cherry-red interior, evoking the emblematic colour of the House of Krug, and in which a detachable cooler encases Krug Grande Cuvée, preserving it at the ideal temperature of 10ºC for two hours. This unconventional object inaugurates new ways of tasting and sharing Krug Grande Cuvée. It is an invitation to sharing, a gift for all Krug Lovers.
Purchase the Krug Flânerie from £185 from Amathus Drinks Plc.