Tom Conran and super premium Tequila Chamucos

Current stockists for Chamucos include:
Selfridgeswww.thedrinkshop.com
www.masterofmalt.com
www.slurp.co.uk

Restaurateur and entrepreneur Tom Conran will launch super premium Tequila Chamucos this summer. Chamucos combines the finest taste with a truly unique design, which looks set to make it the cult spirit of choice. Distilled using only 100% weber blue Agave, Chamucos has been created through combining both ancient and state of the art techniques. It is made in the alpine forests of Mazamitla in Jalisco with water drawn directly from the mountain rock, and only choice Piñas from both the Highland regions and the Tequila Valley being used in the process. Classical music is played during the double distillation process, which is undertaken by women only, due to their natural lightness of touch. Despite its pure taste and aroma, Chamucos means ‘little devil’ in Mexicanand it most definitely has a dark side. Every bottle is made from hand blown glass and its distinctive packaging draws upon the folkloric and mythological legends of pre-Hispanic Mexico. The Oscar-nominated Mexican film director Antonio Urrutia, famed for his art house pornographic thrillers, such as I Murder Seriously and Of Guts and Heart, originally conceived Chamucos, with his artist friend creating the edgy label in honour of the renowned satirical caricaturist, José Guadalupe Posada [1852-1913].

Tom Conran has teamed up with Master Distiller Wilfrido Ortegas Casas who learned his craft at the legendary Siete Leguas Plant under the tutelage of Francisco Alcaraz, who created the first Patron Tequila. Their collaboration on Chamucos is perfectly timed, as tequila consumption has trebled in Britain in the last decade, with the highest demand being for 100% pure Agave tequilas. These smooth spirits are for sipping not slamming, and are at the forefront of the tequilology trend currently developing in Britain. A lifelong tequila enthusiast, Tom owns Crazy Homies, one of Europe’s few tequila lounges. This is his first drinks project which he will run alongside his three other establishments in London’s Notting Hill: Tom’s Deli, a speciality delicatessen and café, The Cow Saloon Bar and Dining Room, an award-winning traditional pub and Lucky Seven, an American diner. ‘Si Amanece Nos Vamos ~ When Dawn Comes We Leave’