10 Greek Street
London
W1D 4DH
020 7734 4677
Soho is awash with all sorts of restaurants, good and bad but all seem to keep going but a few do bite the dust, not for want of trying but they just go. What this does is free up space for enterprising chaps, like the ones behind 10 Greek Street to snap up the lease and try their hand. In this case chef Cameron Emirali who comes from Wapping Food and front of house Luke Wilson. What they have opened seems to me to be a updated Andrew Edmunds on Lexington Street. This to me is a good thing as Andrew Edmunds is one of my all time favourite places to eat and I have a sneaking feeling that 10 Greek Street will become one as well.
The menu is as fresh as a daisy and has the rolling idea that when something is finished its replaced with a new dish. This is great for regulars as the menu doesn't get boring and for a chancer is ideal as they are sure to be served only the freshest food.
The menu is set pout in a way as to allow you to order what you want when you want with no great divide between starters and main courses, so you can eat like a king or a sparrow. The price points are also very user friendly as indeed are the staff. I don't know how they do it but they seem to have got some of the most savvy waiters working for them. Between 10 Greek Street and The Russell Norman group Polpo etc etc etc etc, they seem to have cornered the market on that point.
The space is used to full potential but does not seem too crowded, although you do hear your neighbours squirms of delight when they eat. It only adds to the enjoyment. The wine list like Andrew Edmonds is well chosen and like the food prices will allow you to drink like a lord or indeed a T totaller.
Heads up you can book for lunch but not for dinner, either way make sure you go to support what will become a main stay in Soho without the shadow of a doubt.
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